Seems that it all starts with a question in life: Ours was simple yet it had a extremely well kept secret.
How come (quality) sunglasses are so expensive?
According to Forbes magazine, 80% of the global luxury sunglasses’ brands are controlled by a few multinationals. Their vast power allows them to set the market prices.
It was it the early 2015 when we decided to break the rules.
We started off by telling our story to all of the designers we knew and quickly an engaged team was formed. Who would not join such project? After months of work we managed to consolidate a collection of over 500 models, and that was only the beginning…Every month new models are launched!
We concentrate all the efforts in finding the best factories in the world – the same ones that manufacture your favourite branded sunglasses. We visited them several times until a strong personal relationship was built and we meticulously evaluated all the ethical factors ensuring the wellbeing of each of the workers.
Every single frame is handmade. They go through a total of 64 processes over 120 days of manufacturing. Always employing the best selection of cellulose acetate, which comes from cotton fiber, providing durability, resistance and lightness to each of the glasses. The lenses are supplied by a prestigious factory located only a few kilometers away from the Venice region, they provide an outstanding visual quality whilst maintaining its essential lightweight so comfort is not compromised.
Finally we decided to agree on a place where the sunglasses would be the focus and where we could devote ourselves to them. From then onwards more than 35,000 customers have backed us up. Thank you we hope you enjoy our sunglasses as much as we do.